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On topic, but still somewhat strange, it reads "Give your heart to Jesus." Driving by this, naturally my thoughts when straight to Aztec human sacrifice.
I realize that I'm not their target demographic (being a progressive feminist woman and all), but I'm thinking that any Christian church whose religious message can be distilled into a billboard slogan more appropriate for Huitzilopochtli than Jesus Christ probably needs to take a step back and think about what it's doing.
However, given the church in question and the glorious history of their billboard slogans, I should probably be grateful they at least kept the subject fixed firmly on religion.
I realize that I'm not their target demographic (being a progressive feminist woman and all), but I'm thinking that any Christian church whose religious message can be distilled into a billboard slogan more appropriate for Huitzilopochtli than Jesus Christ probably needs to take a step back and think about what it's doing.
However, given the church in question and the glorious history of their billboard slogans, I should probably be grateful they at least kept the subject fixed firmly on religion.